amangani

As the first Marketing Manager at Amangani, I helped shape how the property's luxury experience was expressed through marketing.
I led creative productions, designed guest-facing collateral, and ensured brand consistency across digital, print, and on-property communications.

Project Scope

• Stewarded the Amangani brand across digital and guest-facing touchpoints

• Planned and directed photography and video productions to expand the property's visual asset library while maintaining Aman’s brand integrity
  with photographer’s like Ryan Dorgan, featured below

• Designed guest-facing collateral, including menus, printed materials, and hotel communications

• Contributed original photography to strengthen the resort's content library

• Revitalized the resort's social media strategy, growing the audience by more than 20,000 followers in one year while increasing average engagement to 10%

• Maintained brand consistency across marketing campaigns, digital channels, and on-property experiences

• Partnered with hotel leadership and cross-functional teams to ensure marketing reflected the luxury guest experience